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Facilitating Payment Options with Wert
Meet Daria Bogatyreva, the co-founder of Wert.io, a fiat onramp and universal payment provider for crypto and web3 projects.
Please introduce yourself and WERT to us.
I’m Daria, and I’m the co-founder of Wert. We provide specialty payment and onramp solutions for web3 and crypto apps that help with user onboarding. I’ve been working on Wert for almost 5 years and come from the marketing and creative industry.

How is WERT facilitating payment options? What does it mean for games and users in terms of onboarding?
Our flagship product is NFT checkout. We are the first company that offered an onramp into a smart contract. With this service, games can allow a frictionless checkout for users with all the blockchain elements abstracted so that users can purchase their first NFT or in-game currency without prior knowledge of crypto, KYC, or other hurdles.
What advancements have you seen in this respect in the last year, and what do you expect to see in 2025?
The most significant achievement in 2024 is the revival of the web3/crypto industry with a huge influx of new users. We can see true mass adoption fueled by meme coins and regulatory shifts. This trend should prevail, and we will see Web3 reaching masses – and not just retail users but also governments and large corporations.
What are you most excited about when it comes to innovation for onboarding?
The most exciting part of improving onboarding is to make onboarding not needed at all. When it comes to crypto games, it’s usually not easy and fast for a gamer to actually start the game, and I believe the next big thing will happen when onboarding to web3 games will not be different to onboarding to any other web2 game. Web3 elements should only improve the customer experience, add benefits, and not require additional onboarding.
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